Digital Strategy

I work with clients to create bespoke marketing strategies that achieve their business goals online.

I am a subject matter expert for AVADO, the Digital Marketing Institute, and Econsultancy, and I consult with Columbia Business School on their digital strategy MBA courses. I also design and deliver digital marketing training to groups of all sizes, both on- and off-line.

I have selected a number of recent presentations below to reflect my approach, but you can see a more comprehensive list on SlideShare. It is also worth checking out the Thinking section of the site to see my latest digital marketing articles. 

Clark Boyd Visual Search

Transformation of search summit

I spoke about the latest trends in visual search at an event in New York, with reference to interviews I conducted with senior leaders from Pinterest and Microsoft.

Clark Boyd Future of Search Marketing

BrightEdge: future of search

At a BrightEdge event in San Francisco, I spoke about the future of search marketing. In particular, I focused on the trends marketers may be missing as the industry goes through a period of significant upheaval.

ungagged las vegas: voice search

Is voice search really such a big deal? Despite the hype, there is little evidence that it fundamentally changes what we do. This presentation goes beyond the surface to look at what is really happening in search today.