Digital Strategy

I work with clients to create bespoke marketing strategies that achieve their business goals online.

I am a subject matter expert for AVADO, the Digital Marketing Institute, and Econsultancy, and I consult with Columbia Business School on their digital strategy MBA courses. I also design and deliver digital marketing training to groups of all sizes, both on- and off-line.

I have selected 3 recent presentations below to reflect my approach, but you can see a more comprehensive list on SlideShare. It is also worth checking out the Thinking section of the site to see my latest digital marketing articles. 

Social Media Week NYC 2017

I spoke alongside a colleague, Ximena Sanchez, on best practices for Facebook optimization - and what to do when best practice lets us down. 


BrightEdge Share

At the annual BrightEdge event in San Francisco, I spoke about the future of digital analytics. Technology providers may not have cracked emotional measurement yet, but we have seen tantalizing glimpses already of just how much will be possible in future.

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Google Event

At a co-hosted event at Google's London office, I talked about the practical implications for paid media as Google (and its competitors) inch ever closer to providing pinpoint user targeting across devices.