The term “unicorn” is commonly used to define a privately-owned company that is valued at $1 billion or more. Although named after a mythical creature, they have been appearing with increasing regularity and they provide lessons for businesses of all sizes.

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It can be challenging to get everyone on the same page and make strategy meetings productive.

Luckily, there are a few steps we can take to make sure we get the best outcome possible, through active participation from all parties.

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The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO?

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US companies are raising over $1 billion for the recruitment of AI scientists by 2020. These senior roles have an average annual salary of $314,000, due in part to a global talent shortage. Why are these skills so sought after, what has created the gap between supply and demand, and how can businesses develop their level of AI literacy?

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Fashion is ripe for disruption by Artificial Intelligence. However, it is also a uniquely subjective industry that refuses lasting definition. How are brands making the most of the AI opportunity today?

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Pinterest advertising has started to take shape over the past year. As such, I've taken a look at what we need to know before launching our first paid Pinterest campaign.

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"Simplicity is the final achievement. After one has played a vast quantity of notes and more notes, it is simplicity that emerges as the crowning reward of art." Perhaps surprisingly, there is much that Chopin can teach us about strategy.

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Technology enables us to spend more time on the 'fun' stuff, like being creative or strategizing. So the theory goes. But are we being led down a path that will only inhibit our creativity?

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