The term “unicorn” is commonly used to define a privately-owned company that is valued at $1 billion or more. Although named after a mythical creature, they have been appearing with increasing regularity and they provide lessons for businesses of all sizes.
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It can be challenging to get everyone on the same page and make strategy meetings productive.
Luckily, there are a few steps we can take to make sure we get the best outcome possible, through active participation from all parties.
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The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO?
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US companies are raising over $1 billion for the recruitment of AI scientists by 2020. These senior roles have an average annual salary of $314,000, due in part to a global talent shortage. Why are these skills so sought after, what has created the gap between supply and demand, and how can businesses develop their level of AI literacy?
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Facebook has made a play for digital TV ad dominance with its latest product, Watch. What do marketers need to know, and will Watch be enough for Facebook to fend off so much competition?
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Fashion is ripe for disruption by Artificial Intelligence. However, it is also a uniquely subjective industry that refuses lasting definition. How are brands making the most of the AI opportunity today?
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As AI moves towards sentience, will it supplant humans in the creative process?
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Pinterest advertising has started to take shape over the past year. As such, I've taken a look at what we need to know before launching our first paid Pinterest campaign.
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"Simplicity is the final achievement. After one has played a vast quantity of notes and more notes, it is simplicity that emerges as the crowning reward of art." Perhaps surprisingly, there is much that Chopin can teach us about strategy.
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Technology enables us to spend more time on the 'fun' stuff, like being creative or strategizing. So the theory goes. But are we being led down a path that will only inhibit our creativity?
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Heraclitus said it was not possible to step in the same river twice. This impermanence remains part of human experience to this day, but advertisers prefer to project an illusory sense of stability.
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Ask anyone how they are and they will likely respond 'busy'. Why have we made this a virtue, and does it benefit us?
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